In mid-February, the Indian Chief Dark Horse was introduced in Chicago in conjunction with the Progressive® International Motorcycle Show (IMS). Despite freezing temperatures, a ride-in was held involving several local riders and several Indian Motorcycle employees riding the new blacked-out cruiser, which attracted large crowds when displayed at the Chicago IMS.
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In March, Indian Motorcycle had a tremendous presence at Daytona Bike Week, where the brand provided a new record number of Indian Motorcycle Demo Rides, hosted an Indian Motorcycle Riders’ Group Bike Week Party, and celebrated the first Bike Week with the new Indian Motorcycle Daytona Beach dealership open on Beach Street. The demo rides featured the complete lineup, including the recently introduced Indian Chief Dark Horse.
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In April, Indian Motorcycle announced a partnership with the United Service Organizations (USO), a nonprofit organization dedicated to supporting U.S. troops and their families worldwide. Indian Motorcycle donated $100,000 to the USO to celebrate the partnership, and the USO became the official nonprofit partner of the Indian Motorcycle Riders’ Group (IMRG) so riders could partner with local USO centers. Indian Motorcycle supporter and USO Tour veteran Zac Brown and Zac Brown Band also donated concert tickets for troops and their families for select stops on the band’s 2015 tour.
In May, an Indian Scout special military-themed custom created by the team at Klock Werks made its debut. Indian Motorcycle commissioned the custom to mark the start of the brand’s partnership with the USO. It was displayed at numerous events throughout the year. The bike had matte green paint like that of a vintage military bike, genuine Indian Motorcycle Accessory saddlebags, a Klock Werks "Klassic" seat kit, leather wraps for the base of the quick-detach windshield, and a custom gun scabbard mount etched with both the USO and Indian Motorcycle logos.
Indian Motorcycle dealers across North America hosted the Great American Summer Cookout on June 13, Dealers provided participants with food, free gifts, the opportunity to donate to the USO, and a chance to register to win a Zac Brown Concert experience.
Indian Motorcycle was in the spotlight throughout Daytona Bike Week 2014. The brand had displays and retail outlets at several locations, had an action-packed display at Daytona Int’l. Speedway, treated thousands of demo riders to their first rides on the 2014 models, and launched the new Indian Motorcycle® Riders Group™. Company personnel also connected with vintage Indian Motorcycle enthusiasts at their annual Bike Week gathering, and rode along on a group ride up the coast to St. Augustine.
The new Indian Motorcycle® Riders Group™ (IMRG) was introduced during Daytona Bike Week 2014. The I.M.R.G. provides Indian Motorcycle owners and their friends with special member benefits and the opportunity to connect with fellow riders. Local I.M.R.G. chapters are forming in conjunction with Indian Motorcycle dealerships, and these chapters help dealerships host open houses, demo events, and charity rides, they hold chapter meetings and parties, enjoy group rides, and more.
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Among the motorcycles making the 11-day, 3,350-mile trip across America in the Cannon Ball Centennial Ride was “Elnora,” a specially equipped Indian Chief Classic. The bike, which was beefed up for the extensive off-road riding in remote desert and mountain areas, was ridden from San Diego to New York City. Riders accurately traced the legendary route first ridden 100 years earlier by Erwin “Cannon Ball” Baker on a 1914 Indian V-Twin.
Motorcycle.com named the Indian Chief as its 2014 Cruiser of the Year, and in the process honored both the Indian Chief Classic and Indian Chief Vintage. The editors praised the brand “for creating such an authentic machine. Authentic, that’s the right word for the Indian Chief, the proper blend of history and technology seemingly without compromise.”
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American Luxury rolled onto the open road in late July when the all-new Indian Roadmaster™ was introduced. Christened with a historic Indian Motorcycle model name, the Indian Roadmaster carries riders into a new generation of luxury touring. It is equipped with comfort and convenience features that deliver an incredible ride experience; ample storage space, including a large, lockable trunk; and advanced electronics such as premium audio and Bluetooth® connectivity.
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The talk of the Sturgis Motorcycle Rally was the historic unveiling of the all-new Indian Scout. It marked the return of one of the most esteemed names in high-performance motorcycle history. The sporty new Indian Scout was introduced on a Saturday night at a special downtown Sturgis site that featured a Wall of Death. The Wall of Death riders took a custom-painted new Indian Scout up on the wall. The 2015 Indian Scout is a stylish, modern cruiser with a 69ci liquid-cooled engine churning out 100 horsepower.
The Indian Motorcycle Inaugural Ride for I.M.R.G. members featured perfect October weather, scenic Tennessee hills and country roads, an incredible BBQ lunch at the Jack Daniels Distillery, and great new Indian Motorcycle friends. The Inaugural Ride in late October was a tremendous success as hundreds of riders logged thousands of great miles during some unforgettable days in Nashville and rural Tennessee.
Steve Menneto, Vice President Motorcycles, was named Motorcyclist of the Year by Motorcyclist Magazine. The editors honored him for his vision and leadership as Indian Motorcycle was relaunched with a new model lineup in 2013 and continued its momentum and lineup growth in 2014. He also received the V-Twin Excellence Award as 2014 Industry Leader of the Year, and was elected in 2014 to serve a two-year term on the Motorcycle Industry Country Board of Directors.