INDIAN MOTORCYCLE MAKES PLENTY OF NOISE
AT 2012 INTERNATIONAL MOTORCYCLE SHOW IN LONG BEACH

New ‘Indian Motorcycle Experience’ Includes Custom Sound Booth Where Attendees can, for the First Time, Hear and Feel the Sound of Future, Completely Reengineered Indian Motorcycle Engine

MEDINA, Minn. — December 3, 2012 —
Indian Motorcycle, the original American motorcycle company, today announced its plans for the International Motorcycle Show in Long Beach, California, which runs December 7-9, 2012 at the Long Beach Convention Center. At the show, the company will make a number of significant announcements including the reveal of a limited quantity, model year 2013 Indian Motorcycle that pays tribute to the Kings Mountain era motorcycle, and an all new Indian Motorcycle display. Indian Motorcycle will participate in the show Media Day on December 7th with senior managers from parent company Polaris Industries in attendance.

In celebration of the 111-year history of the legendary American brand, Indian Motorcycle has crafted an all-new, specially-themed show presence called the “Indian Motorcycle Experience,” which will debut at Long Beach, and will carry through to additional stops on the tour. The exhibit highlights important milestones, achievements, and historic moments from the past — many of which are considered turning points in motorcycling. It also features a custom-built sound booth where, for the first time ever, attendees can experience firsthand the sound and rumble of the upcoming, completely redesigned, all new Indian Motorcycle engine. Host Mike Wolfe from the HISTORY Channel’s “American Pickers” series will guide attendees via video as they hear and feel the excitement of what’s to come later in 2013 with the highly anticipated reveal of the new Indian Motorcycle Company under Polaris Industries ownership.

The Long Beach display will include legendary vintage motorcycles including the original Burt Munro 1920 Indian Scout that broke the under-1000cc land-speed record in 1967 at the Bonneville Salt Flats as famously portrayed in the movie “The World’s Fastest Indian.” A secondary exhibit at the show will also include the fully-restored 1935 Indian Chief featured on the HISTORY Channel’s November 5th broadcast of “American Pickers.”

“The Indian Motorcycle brand is steeped in a heritage of industry firsts, awards, and classic models that represent key milestones in the history of motorcycling, and many of those iconic moments and memories will be on display in Long Beach at our new interactive exhibit,” said Steve Menneto, Vice President of Motorcycles, Polaris Industries. “In addition to a retrospective and nostalgic look back, the IMS show marks the date when we’ll start talking about the present and the future of this legendary brand, so we look forward to sharing that information with members of the press and our loyal fans throughout the event.”

Indian Motorcycle will also display its exciting line of apparel for men and women, including jackets, gloves, casual wear, and more — much of which will be available for purchase by show attendees. Consumers are invited to take part in the “Indian Motorcycle Experience” at Long Beach, or at upcoming International Motorcycle Shows in Minneapolis (January 11-13), New York (January 18-20) and Chicago (February 8-10). For tickets and more information on specific shows, log on to www.motorcycleshows.com.

ABOUT INDIAN MOTORCYCLE
Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s original motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

Media Contact
Megan Kathman
Skyya Communications
Ph: (952) 746-1311
megan.kathman@skyya.com

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