Make the Choice
Make the Choice Event

Your best riding season ever starts the day you ride home on your new Indian® Chief®. Make the Choice to become an Indian Motorcycle® rider today and start the riding season you’ll never forget. More days, more miles, more memories, more passion for the ride - when you Make the Choice to ride an Indian Motorcycle®.

Don’t Miss These Competitive Rates, Now Through 4/30/14*

3.99% for 36 Months
6.99% for 72 Months

Payments start as low as $323 for the Classic, $357 for the Vintage, and $392 for the Chieftain™. Please contact your dealer for details.

$250 Off Apparel With Purchase of a 2014 Indian Motorcycle®**

When you purchase a new 2014 Indian Chief®, you’ll receive $250 off Indian Motorcycle® apparel. Get ready to ride with this offer, valid on new Indian Motorcycle® purchases from 3/1/14-4/30/14*.

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Assurance Main
Military Incentive

Everyone associated with Indian Motorcycle® is proud of our rich history in supporting military personnel and their outstanding service to our country. Over the years, we have supplied the military with specially equipped motorcycles and equipment, and countless members of our brand’s “family” have proudly served.

Today we honor military personnel with the “Indian Motorcycle Honoring Heroes incentive,” which provides all current military personnel, retired military personnel, and military veterans with $1,000 cash back on the purchase of a new 2014 Indian Motorcycle®. Complete details are available at Indian Motorcycle® dealers.

We all enjoy the freedoms our military has helped secure and protect and we hope they enjoy their freedom of choice and the freedom of the open road on an Indian Motorcycle®.

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Assurance Main
Indian Motorcycle® Assurance Program

The Indian Motorcycle® Assurance Program provides confidence when you purchase an all-new 2014 Indian Motorcycle®. Ride with the peace of mind that you’ll enjoy every memorable mile.

5-Year Coverage

Indian Motorcycle® backs every new Indian Motorcycle with 5 years of coverage that includes both a 1 year limited warranty and an extended service contract. Subject to $50 deductible, no mileage limitation.

TRADE IN confidence

Guaranteed year 2 and 3 trade in values when you purchase a 2014 Indian Motorcycle®.


A full year of roadside assistance coverage. Services available include emergency transport (up to 50 miles at no cost), pickup and delivery of your motorcycle (charges apply), fluids delivery, and a jump start for your dead battery. To schedule a service or pick-up, call the Toll-Free Number: 866.330.0750. The Producer Code is 42732, Plan E.

TRADE IN confidence: The Trade-In Assurance Plan is provided by cynoSure Financial Sales Company, LLC. Please refer to the Plan Terms and Conditions for full details at time of purchase. Roadside ASSISTANCE: Roadside Assistance is available throughout the 50 United States, Canada, Puerto Rico, U.S. Virgin Islands and Guam. Services limited to 5 occurrences in a 12 month period and one free service every 72 hours.

Join the New Generation of Riders
Indian Motorcycle Riders Group™

At Indian Motorcycle® we’ve had more than 100 years of success, struggle and rebirth. The time has come to create another great moment. The culmination of our past and future has brought us this moment: the creation of our community of riders. Together, we have the unique opportunity to build the future of the Indian Motorcycle Riders Group™ with authenticity and pride.

Types of Memberships:

Inaugural Membership
Inaugural membership is FREE for one year with the purchase of any current year new Indian Motorcycle.® This entitles the member to all the benefits and services of the Indian Motorcycle Riders Group.™ After one year, the Inaugural Member will need to renew their membership and become a full member.

Hendee Membership
Hendee membership provides the rider and passenger with all the benefits and services of being a part of the Indian Motorcycle Riders Group.™ A one-year, two-year, and five-year membership is available.

Hedstrom Membership
Hedstrom membership is designed for riders who do not own an Indian Motorcycle® but are motorcycle enthusiasts who would like to be a part of the Indian Motorcycle Riders Group.™ They will receive most of the benefits and services of being a part of the Indian Motorcycle Riders Group.™ A one-year, two year, and five-year membership is available.

Why Join?
  • Membership Patch and Pin
  • Local Chapter Participation
  • Indian Motorcycle Riders Group™ Merchandise
  • Exclusive Discounts on Indian Motorcycle® Apparel and Accessories

Join your fellow riders in making history and sign up for your local Indian Motorcycle Riders Group™.

Sign Up Now