INDIAN MOTORCYCLE SHOWCASING AT MEN’S JOURNAL GEAR LAB POP-UP SHOP IN DOWNTOWN CHICAGO THIS HOLIDAY SEASON
Company will introduce Chicagoland consumers to the hottest new American motorcycles with its 2014 Indian Chief Vintage and all-new line of genuine Indian Motorcycle apparel
MEDINA, Minn. - December 5, 2013 - Indian Motorcycle®, America’s first motorcycle company, today announced it will participate in the third annual Men’s Journal Gear Lab Pop-Up shop while showcasing the company’s Indian Chief Vintage, one of three bikes from the recently revealed line of 2014 Indian Chiefs alongside select items from the 2014 apparel line. Located at 55 E. Grand Ave. in Chicago, the 2013 Men’s Journal Gear Lab Pop-Up Shop is free and open to the public December 5 through December 22, just in time for the holiday shopping season. Doors are open Monday through Friday, 10:00 a.m. to 8:00 p.m., Saturday 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m.
Visitors to the store will have the chance to see, touch and explore in-person the all-new Indian Motorcycle Chief Vintage. The 3,000 square-foot store features a wide variety of additional products across adventure, electronics, fitness, style and travel categories. The Indian Chief Vintage has been named 2013 “Gear of the Year,” celebrating the best of the best “gear” as selected by the Men’s Journal Gear Lab team after rigorous testing and evaluation.
“This 2014 holiday season marks an exciting expansion of choice in American motorcycles for consumers,” said Julie Elepano, marketing manager for Indian Motorcycle. “The Men’s Journal Gear Lab Pop-Up Shop is a great opportunity for us to not only showcase our new line of Indian motorcycles, but to also reinforce the longstanding heritage and sense of Americana the Indian Motorcycle brand represents.”
Items can be ordered digitally on-site at the store. A virtual edition of the store is also available at www.MensJournal.com/collection
purchasing and experiencing firsthand the entire line of 2014 Indian Motorcycles can do so at Maxim Powersports located at 5901 East 81st Ave., Merrillville, Indiana or at the brand new American Heritage Motorcycles: Chicago West located at 474 Redington Drive, South Elgin, Illinois, opening in December
To locate a dealer in your area please visit:http://www.indianmotorcycle.com/en-us/dealer-locator
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
About Men’s Journal
Launched in 1992, Men’s Journal is an award-winning, general interest lifestyle magazine geared toward men with an interest in obtaining and maintaining an adventurous and active lifestyle both physically and mentally. Men’s Journal is dedicated to providing its readers with the tools, how-to, style and great insights to live an interesting life.
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