Hollywood Celebrities, VIPs and Journalists From Around the World Gathered to Witness History With the Rebirth of Motorcycling's Best Handling Mid-Sized Cruiser
MINNEAPOLIS, MN — Aug 7, 2014 — Indian Motorcycle®, America’s first motorcycle company, today proudly recaps the highlights of its star-studded VIP party in Sturgis, SD last Saturday evening, August 2, at the 74th Annual Sturgis Motorcycle Rally. The event was centered on the historic unveiling of the new 2015 Indian® Scout®, the first truly new Indian Scout to be introduced in more than 70 years. Scout is widely recognized as one of the most innovative, nimble, versatile and perfectly balanced motorcycles of all-time, and the stars were aligned as celebrities, VIPs and journalists from around the world gathered to witness its historic relaunch. Starting at $10,999, the new Scout is destined to appeal to riders of virtually every size and experience level who desire the perfect balance of style, maneuverability, power and price.
Mike Wolfe, die-hard Indian Motorcycle enthusiast and host of "American Pickers" on HISTORY emceed the evening's festivities. One of his first duties of the evening was the introduction of superstar guest Mark Wahlberg, a long-time fan of the Indian Motorcycle brand. Wahlberg, one of Hollywood's leading actors and producers, talked with Wolfe about his passion for the brand before the shoulder-to-shoulder crowd.
Other Hollywood celebrities in attendance for the historic reveal included Kristy Swanson, star of the 1992 film Buffy the Vampire Slayer, and Alonzo Bodden, American comedian and winner of the third season of the reality-television series Last Comic Standing. Also on-hand all the way from New Zealand was John Munro, son for motorcycling legend Burt Munro, who was famously portrayed in the biographical movie "The World's Fastest Indian" in which Burt Munro piloted a modified 1920 Indian Scout to history by setting the land speed record at the Bonneville Salt Flats.
The celebration and unveiling included remarks and comments from Polaris Industries CEO Scott Wine and VP of Motorcycles for Polaris Industries Steve Menneto.
"I am incredibly proud of the team that poured so much of their passion and commitment into designing, engineering and producing the stunning new Indian Scout," said Steve Menneto, VP of Motorcycles for Polaris Industries. "They have meticulously crafted this motorcycle with all due respect for its rich heritage and its unequalled reputation for handling, power and precise balance, and carried that forward with modern styling, technology and engineering. It is truly a bike that lives up to its heritage and brings it to a new generation of riders."
To hear Industrial Design Director Greg Brew and Rich Christoph, lead designer on the Scout, discuss how the storied history of Indian Scout models influenced the development of the new 2015 Scout, watch the video at http://www.indianmotorcycle.com/en-us/stories/a-new-legacy.
The evening was capped by a spectacular stunt show by the American Motordrome Company, featuring death-defying riding feats performed on a series of vintage motorcycles, including early Indian Scout models, on an authentic Wall of Death. The crowd was treated to the inaugural run of a customized version of the new 2015 Indian Scout on the Wall of Death, showing the superior balance and maneuverability of Indian Motorcycle's newest bike. The American Motordrome Company continues its shows in the Indian Motorcycle display space on Lazelle St. during the Sturgis Motorcycle Rally until Saturday, August 9.
A video recap of the evening is available here:www.indianmotorcycle.com/en-us/stories/indian-scout-unveiled.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com
# # #