INDIAN MOTORCYCLE ACCELERATES TOWARD HISTORIC RELAUNCH WITH UPDATED ‘INDIAN RIDES’ MOBILE APP
MEDINA, Minn. — February 11, 2013 — Indian Motorcycle, the original American motorcycle company, today announced the availability of its enhanced “Indian Rides” mobile app, featuring new interactive functionality that allows fans of the brand to actively engage with the all-new Indian Motorcycle Company. The must-have, rich media app made its public debut in January at the International Motorcycle Show in New York City with the help of celebrity Mike Wolfe, creator of the HISTORY Channel’s “American Pickers” series. The updated app is free of charge and is available for download effective immediately for both Android™ and iOS smartphones.
The “Indian Rides” app now reveals the sound of the upcoming engine – which was designed from the ground up to capture the spirit of Indian Motorcycle. It features an interactive graphical image of a motorcycle throttle and starter switch, allowing users to simulate starting the historic new engine. Leveraging the smartphone’s gyroscopic sensor, the user holds the phone in landscape mode and it becomes a functioning, interactive throttle. The app incorporates a professionally recorded, high-fidelity audio clip of the new Indian Motorcycle engine, enabling fans to rev the engine to get a sense of what’s to come in 2013. The app will continue to be enhanced with new features and elements throughout the year.
“Our world-class engineers and design team have invested an unprecedented amount of time to perfect the power plant that will be the life blood of the all-new Indian Motorcycle coming later in 2013. Loyal fans of the Indian brand will appreciate that it represents the perfect blend of new, state-of-the-art technology and the iconic design elements that made this brand a legend,” said Rod Krois, marketing director for Indian Motorcycle. “Our team created the app as an entertaining and engaging tool for our community to become interactive participants in the creation of the future of Indian Motorcycle.”
The “Indian Rides” mobile app is specifically tailored for Indian Motorcycle riders and fans, but offers powerful benefits for all biking enthusiasts. In addition to the new interactive engine sound experience, the app allows bikers to display their current map location, view weather conditions and advisories, find and contact nearby Indian dealers; search for local service like gas stations, restaurants and lodging with integrated direct dialing, save waypoints of interest, track and save favorite rides and routes, and easily share saved routes on social media sites like Twitter and Facebook. The app includes automatic map caching so riders can enjoy most mapping features even when cellular service is unavailable.
ABOUT INDIAN MOTORCYCLE Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s original motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS INDUSTRIES Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime atwww.polaris.com.