Legendary Sturgis Indian Motorcycle dealer J.C. "Pappy" Hoel started the Black Hills Classic in 1938. The celebration has stood the test of time and grew into the notorious Sturgis Motorcycle Rally™. Join Indian Motorcycle as we celebrate this epic gathering of riders from across the country with a power-packed schedule of events.
Indian Motorcycle made history at the 2013 Sturgis rally with its traffic-stopping Main Street introduction of the incredible new 2014 models at the Sturgis Motorcycle Museum and Hall of Fame. Tens of thousands of avid riders roared their approval as they got their first looks at the Indian Chief Classic, Indian Chief Vintage, and innovative Indian Chieftain. On that epic Saturday night, Indian Motorcycle once again opened an exciting new chapter in motorcycle history.
Every rider attending the annual Sturgis Motorcycle Rally makes a point of visiting Indian Motorcycle of Sturgis, the local dealership on Main St. It’s the hub of activity for Indian Motorcycle owners, who stop in to purchase apparel and accessories, see the new models, and catch the latest buzz among riders. It’s also associated with the rich history of Indian Motorcycle and the rally: J.C. “Pappy” Hoel, owner of the original Indian Motorcycle dealership in town, started the event that evolved into the Sturgis rally.
Wall of Death Shows
For decades, Indian Motorcycle models like the Indian Scout have been the bike of choice for the daredevils who risk their lives riding the Wall of Death. So it’s fitting that the American Motordrome Company performs its daily Wall of Death shows at the local dealership, Indian Motorcycle of Sturgis. You’ll see them trust their lives to the world’s best motorcycles, whether they’re vintage Indian Motorcycle models or a custom-painted 2015 Indian Scout.
Indian Motorcycle riders live to ride, so you’ll see them exploring every road throughout the Black Hills. Owners and members of the Indian Motorcycle Riders Group (IMRG) will enjoy a great day together on Aug. 4, when they ride to the Custer State Park Gaming Lodge for the 2015 owners party that includes a free catered lunch. There’s also an open house for owners at Indian Motorcycle of Sturgis on Aug. 4, and owners who show their key fobs at the dealership or factory display on Lazelle Street can pick up a free commemorative rally gift.
Play it safe & smart. Learn to ride the right way. Get your motorcycle permit, take a Motorcycle Safety Foundation (MSF) training course, get protective riding gear & go enjoy the ride. Do it right & we’ll see you on the open road. Visit the MSF website to register for a rider training course near you.