See You in the Hills

See You in the Hills

Sturgis Motorcycle Rally™

Legendary Sturgis Indian Motorcycle dealer J.C. "Pappy" Hoel started the Black Hills Classic in 1938. The celebration has stood the test of time and grew into the notorious Sturgis Motorcycle Rally™. Join Indian Motorcycle as we celebrate this epic gathering of riders from across the country with a power-packed schedule of events.

Factory Display
3rd Street and Lazelle Street
Saturday, August 6th – Saturday, August 13th

2017 Factory Demos
2651 Whitewood Service Rd, exit 30 & I-90
Saturday, August 6th – Saturday, August 13th
Indian Motorcycle of Sturgis

Indian Motorcycle of Sturgis
2130 Main St
9AM-7PM, open daily during the rally


Veteran’s Charity Ride to Sturgis reception and IMRG Ride 
Lazelle St Display
Sunday, August 7th
Time: 9am
Sign up for the Indian Motorcycle Owner's Event

Legends Charity Ride
Deadwood, SD @ Historic Franklin Hotel
Monday, August 8th
Sign up

Pappy Hoel Classic Half-Mile Races
Tuesday, August 9th
Meade County Fairgrounds

Roland Sands Design SuperHooligan Race at the MotoStampede & Indian Motorcycle Night at the Legendary Sturgis Buffalo Chip
Sturgis Buffalo Chip Main Amphitheate
Wednesday, August 10th

Baddest Bagger Contest
Tuesday, August 9th
Full Throttle Saloon at Pappy Hoel Campground 
All day

Baddest Bagger After Party 
Indian Motorcycle of Sturgis
Thursday August 11 5-7 p.m. 

Complimentary Rub and Buff/Bike Wash for Indian Motorcycle Owners
Polaris Spearfish Paint Factory 
Friday August 12th 
Owners must pre-register here

Learn to Ride

Play it safe & smart. Learn to ride the right way. Get your motorcycle permit, take a Motorcycle Safety Foundation (MSF) training course, get protective riding gear & go enjoy the ride. Do it right & we’ll see you on the open road. Visit the MSF website to register for a rider training course near you.

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