The 2017 Veteran’s Charity Ride to Sturgis
The 2017 Veterans Charity Ride To Sturgis will give 20 wounded veterans an all-expenses paid trip to the world’s largest motorcycle rally in Sturgis, SD.

This cross-country trip offers veterans a unique brand of Motorcycle Therapy. Getting veterans outdoors, feeling the freedom of the open road with the wind in their faces, to clear their heads and talk with one another about their military experiences in a safe environment to promote healing.

The Hero’s Ride of A Lifetime campaign gives the public an opportunity to nominate hometown veteran heroes to join this adventure. Two riders -one veteran motorcycle rider and one veteran sidecar passenger will be chosen. The riders will be named on July 4th.
The Bikes
The Bikes
A Life-Changing Partnership
The Veterans Charity Ride was born out of one vet’s love of his Indian Motorcycle® and his commitment to help his fellow veterans. In 2014, Army Airborne Paratrooper, Dave Frey, on a solo trip to Sturgis met a fellow paratrooper and they talked about the challenges veterans face after returning from combat. Frey knew the value of Motorcycle Therapy, having ridden for 45 years and he came up with the idea of giving wounded veterans the chance to ride to Sturgis on an adventure of a lifetime. Frey convinced his friend, Emmy Award Winning Director, Robert Manciero to film the ride so it could be shared with as many veterans as possible.

Frey & Manciero knew that they needed motorcycles and support to make this dream a reality so they contacted us at Indian Motorcycle, America’s First Motorcycle Company and the Veterans Charity Ride to Sturgis began in 2015.
The Riders
The Riders
Our 2017 Veterans Charity Ride to Sturgis Heroes
The Veteran’s Charity Ride to Sturgis is now in its third year, and we’re proud to have helped over 30 veterans from every branch of the military ride Indian motorcycles to Sturgis.

Our 2017 riders will be announced on July 4. Check back to learn more about them.

To show your support by donating, visit
The Ride Route
Nine Days. Eight Epic Destinations.
The selected 2017 Veteran’s Charity Ride participants will be flown to Los Angeles, CA on July 26. On July 28, they’ll set off for a nine day, six state cross-country motorcycle trip through California, Nevada, Utah, Colorado, Wyoming, and ending in Sturgis, SD. On the way, they’ll experience the breathtaking beauty of America’s National Parks, pass through many towns large and small, and meet with fellow veterans, riders, and supporters along the way.

Our veterans will make their grand entrance at the Sturgis Bike Rally on August 5, and spend the week celebrating with events, concerts, special surprise excursions, and rides through the Black Hills. They’ll also participate in the Freedom Celebration Ride as special guests. This ride, sponsored by Sturgis Buffalo Chip, is a fundraiser with all proceeds going to veterans charities.
The Ride Route

It was moving to see that there are people across this country that actually care. That they’re out there for no other reason but to support us and say thanks.

– Keith Helfrich, 2016 US Army Veteran Rider


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