Sturgis® Motorcycle Rally

Sturgis® Motorcycle Rally
Sturgis, SD
August 02, 2014 - August 09, 2014


Indian Motorcycle Display, 3rd & Lazelle St., August 2 -August 9, 9 a.m.- 5 p.m. daily

Motorcycling fans are invited to stop by and explore the Indian Motorcycle display in Downtown Sturgis to check out the entire lineup of 2015 models. The Indian Motorcycle exhibit will offer hands-on product demonstrations, apparel sales, accessory displays, and much more. The display will also feature the American Motor Drome company with live “Wall of Death” show where daredevils risk life and limb to thrill and entertain Sturgis attendees. Shows performed daily, on the hour; starting at 11 a.m. with the last show at 5 p.m. Tickets are complementary, courtesy of Indian Motorcycle. Riders can also enter for a chance to win a 2015 Indian motorcycle.

Indian Motorcycle Demo Experience, I-90 and Exit 30, August 2 -August 9, 9 a.m. - 5 p.m. daily

Sturgis Rally attendees can be among the first to ride the all-new 2015 Indian Motorcycle lineup at the Indian Motorcycle Demo Experience at I-90 at Exit 30. Rides will be led daily with the first ride leaving at 9:15 a.m., last ride at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire.

Indian Motorcycle the Crossroads at Sturgis Buffalo Chip, August 2 -August 9, 10 a.m. - 5 p.m.

Riders can also explore the new Indian Motorcycle display at the Crossroads to learn about the model year 2015 lineup, the brand’s heritage and sign up to win a 2015 Indian motorcycle.

Indian Motorcycle Night at the Sturgis Buffalo Chip, Sunday, August 3 - Buffalo Chip, 8:30 p.m.

Indian Motorcycle will host a party on Sunday, August 3 at Sturgis’ famous Buffalo Chip, known as the Largest Music Festival in Motorcycling™. In addition to southern rock band Lynyrd Skynyrd performing live on the Chip’s main stage, Indian Motorcycle will take the stage to celebrate and showcase its all-new 2015 Indian motorcycles.  For details and ticket information, visit 

Indian Motorcycle Owners’ Activities

Owners of new and heritage Indian motorcycles will receive VIP treatment throughout the rally week starting with the Indian Motorcycle Owner Event on Sunday, August 3. Owners are encouraged to stop by for complementary lunch at the newly opened Indian Motorcycle of Sturgis dealership from 12 p.m.–2 p.m, followed by the opportunity to participate in any of a number of exciting planned rides. All owners are also invited to take part in Indian Motorcycle Night at the Sturgis Buffalo Chip for dinner and an evening of live music and enjoyment. Throughout the weeklong rally, Indian Motorcycle owners can present their key to receive a special complementary gift at the Lazelle St. display, sign up for the Indian Motorcycle Riders Group, and much more. Owners are encouraged to watch their emails for information on how to sign-up.

Indian Motorcycle Sturgis Dealership

2106 Lazelle St.
Visit the newly opened Indian Motorcycle dealership in the heart of downtown Sturgis. The opening of the new Indian Motorcycle Sturgis marks the first time that the brand has had a dedicated retail presence in Sturgis for decades. 
Open daily for retail sales and service during the rally from 8AM - 7PM



Sturgis® is a registered trademark of Sturgis Area Chamber of Commerce
Sturgis Buffalo Chip® is a registered trademark of Buffalo Chip Campground LLC