Sturgis® Motorcycle Rally

Sturgis, SD
août 02, 2014 - août 09, 2014


Indian Motorcycle Display, 3rd & Lazelle St., August 2 -August 9, 9 a.m.- 5 p.m. daily

Motorcycling fans are invited to stop by and explore the Indian Motorcycle display in Downtown Sturgis to check out the entire lineup of 2015 models. The Indian Motorcycle exhibit will offer hands-on product demonstrations, apparel sales, accessory displays, and much more. 

  • John Munro, son of Burt Munro Autograph Session, Saturday, August 2 from 1-4PM and Friday, August 8 from 1-4PM
  • Staring on Sunday, August 3, American Motor Drome “Wall of Death” Shows performed daily, on the hour; starting at 11 a.m. with the last show at 5 p.m. Tickets are complementary, courtesy of Indian Motorcycle. k
  • Mike Wolfe Autograph Session, Sunday, August 3 from 1-3PM
  • All attendees can enter for a chance to win a 2015 Indian motorcycle

Indian Motorcycle Demo Experience, I-90 and Exit 30, August 2 -August 9, 9 a.m. - 5 p.m. daily

Sturgis Rally attendees can be among the first to ride the all-new 2015 Indian Motorcycle lineup at the Indian Motorcycle Demo Experience at I-90 at Exit 30. Rides will be led daily with the first ride leaving at 9:15 a.m., last ride at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire.

Indian Motorcycle the Crossroads at Sturgis Buffalo Chip, August 2 -August 9, 10 a.m. - 5 p.m.

Riders can also explore the new Indian Motorcycle display at the Crossroads to learn about the model year 2015 lineup, the brand’s heritage and sign up to win a 2015 Indian motorcycle.

Indian Motorcycle Night at the Sturgis Buffalo Chip, Sunday, August 3 - Buffalo Chip, 8:30 p.m.

Indian Motorcycle will host a party on Sunday, August 3 at Sturgis’ famous Buffalo Chip, known as the Largest Music Festival in Motorcycling™. In addition to southern rock band Lynyrd Skynyrd performing live on the Chip’s main stage, Indian Motorcycle will take the stage to celebrate and showcase its all-new 2015 Indian motorcycles.  For details and ticket information, visit 

Indian Motorcycle Owners’ Activities

Owners of new and heritage Indian motorcycles will receive VIP treatment throughout the rally week. Owners are encouraged to attend the following events:

  • Receive your exclusive 2014 Owner Pin at the Lazelle St. location by showing your key fob.
  • Stop by the Indian Motorcycle Sturgis dealership on Sunday, August 3 from 12 p.m. – 2 p.m. for a complimentary brat for you and a guest and to learn more about the Indian Motorcycle Riders Group.
  • Join us for complimentary dinner. Live music and enjoyment out at the Sturgis Buffalo Chip Crossroads for our Indian Motorcycle Owners Dinner on Sunday, August 3 at 5 p.m. Learn more and Register Here
  • Add to your Sturgis experience by joining Indian Motorcycle for a Sturgis Guided ride, guided by EagleRider. As you take in 70 miles of beautiful scenery, you will discover  a whole new side of the South Dakota area that you never knew existed with fellow Indian Motorcycle riders. Spaces are limited!

Indian Motorcycle Sturgis Dealership

2106 Lazelle St.
Visit the newly opened Indian Motorcycle dealership in the heart of downtown Sturgis. The opening of the new Indian Motorcycle Sturgis marks the first time that the brand has had a dedicated retail presence in Sturgis for decades. 
Open daily for retail sales and service during the rally from 8AM - 7PM



Sturgis® is a registered trademark of Sturgis Area Chamber of Commerce
Sturgis Buffalo Chip® is a registered trademark of Buffalo Chip Campground LLC