Sturgis Motorcycle Rally 2025

The rally of all motorcycle rallies. Come celebrate the 85th anniversary of the legendary Sturgis Motorcycle Rally with Indian Motorcycle. This year's rally will include live music, owner's rides, demo rides, custom bike shows, and spectacular riding. Make sure you stop by our main location on Lazelle for demo rides, special events, and everything Indian Motorcycle. While you're in town, don't miss the chance to take a brand new Indian Motorcycle on a demo ride through the iconic Spearfish Canyon from our demo site at the Spearfish Canyon Lodge.