Become a Dealer

IT TAKES A SPECIAL
KIND OF PERSON TO BE AN
INDIAN MOTORCYCLE^® DEALER

WHO ARE WE LOOKING FOR

Indian Motorcycle is looking for partners who share our passion for a legacy of unparalleled craftsmanship and dedication. Our goal of expanding our dealer network, spanning 200 top markets across the U.S. and Canada, can only happen with the right partners. If you feel you’ve got what it takes, we invite you to become part of the next chapter of a story 114 years in the making.

Select an answer to the following question to start the process:

Do you already have a facility or site in mind?

DAN BELL

INDIAN MOTORCYCLE OF LAFAYETTE

"I was a Harley dealer for 38 years. Right now, I see a whole lot more potential in being an Indian dealer."

SCOTT CONWAY

INDIAN MOTORCYCLE OF OKLAHOMA CITY

"When I heard that Polaris Industries had bought the Indian brand, that was a real game changer for me."

Backed by Polaris Industries, a 4 billion dollar company, Indian Motorcycle can deliver a premium product and exceptional customer experience.

BEGIN YOUR LEGACY

Want to become the newest dealer in the Indian Motorcycle family? Click below or call 1-877-204-3697

Select an answer to the following question to start the process:

Do you already have a facility or site in mind?

FREQUENTLY ASKED QUESTIONS

WHO CAN START THE PROCESS TO BECOME AN INDIAN MOTORCYCLE DEALER?

Becoming an Indian Motorcycle dealer is a unique opportunity; we are currently accepting individuals possessing the requisite financial resources and history of business success both within and outside of the Powersports industry.

WHAT IS THE PROCESS FOR BECOMING AN INDIAN MOTORCYCLE DEALER?

Start the process by filling out the quick form here and a Dealer Development Specialist will contact you within three business days.

WHAT ARE THE FINANCIAL REQUIREMENTS TO BECOME AN INDIAN MOTORCYCLE DEALER?

Your Dealer Development Specialist will walk you through initial start-up costs. These costs vary based on several factors, including the size and condition of your desired facility. Apart from the investment requirements for a particular dealership opportunity, the ideal Indian Motorcycle dealer applicant will have at least $250,000 in liquid assets to ensure the strength to operate a successful Indian Motorcycle dealership and continued growth of the business.

WHAT ARE THE FACILITY REQUIREMENTS OF AN INDIAN MOTORCYCLE DEALERSHIP?

Your Dealer Development Specialist will walk you through all of the facility and location requirements for an Indian Motorcycle dealership. Our goal is to create locations that are retail friendly with high visibility. Additionally, we require square footage dedicated to an Indian Motorcycle showroom plus additional space as need to support full operations for the brand.

DOES INDIAN MOTORCYCLE CHARGE A FRANCHISE FEE?

Indian Motorcycle does not charge a franchise fee. All of our dealers are independent business owners. Each dealer operates under an agreement to retail and service Indian Motorcycle products.

WHAT INDIAN MOTORCYCLE DEALERSHIP LOCATIONS ARE AVAILABLE?

Indian Motorcycle dealership opportunities exist across the U.S. and Canada. Your Dealer Development Specialist will be able to provide detailed information to assist you in determining optimal locations.