BECOME A DEALER

JOIN THE INDIAN MOTORCYCLE FAMILY

We believe the choices you make define you. Whether it's choosing to ride an Indian Motorcycle or going further and becoming part of our dealer family, we are seeking individuals who are looking to invest in a brand focused on the road ahead. People who never make the default choice. Rather they look to fuel passion, build community, and provide experiences for future generations of riders.

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SINCE 1901 INDIAN MOTORCYCLE HAS BEEN THE CHOICE OF RIDERS WHO MAKE THEIR OWN RULES.

The pioneering spirit that founded Indian Motorcycle drives us to this day. Our commitment to American craftsmanship, fueled by huge investments in research and product development, ensures the continued growth of our rider community. Invest in the brand that's always been the choice of riders with the confidence to go their own way. Join the Indian Motorcycle Family.

Becoming an Indian Motorcycle dealer is a unique opportunity; we are currently accepting individuals possessing the requisite financial resources and history of business success both within and outside of the Powersports industry.
Start the process by filling out the quick form and a Market Development Manager will contact you as soon as possible.
Your Market Development Manager will walk you through start-up costs. These costs vary based on several factors, including the size and condition of your desired facility. Apart from the investment requirements for a particular dealership opportunity, the ideal Indian Motorcycle dealer applicant will be able to secure a minimum $1,000,000 credit line. This ensures the stability to operate a successful dealership and continue the growth of the business.
Indian Motorcycle does not charge a franchise fee. All of our dealers are independent business owners. Each dealer operates under an agreement to retail and service Indian Motorcycle products.
Your Market Development Manager will walk you through all the facility and location requirements for an Indian Motorcycle dealership. Our goal is to create locations that are retail friendly with high visibility. Additionally, we require footage dedicated to an Indian Motorcycle showroom plus additional space as needed to support full operations for the brand.
Indian Motorcycle dealership opportunities exist across the U.S. and Canada. Your Market Development Manager will be able to provide detailed information to assist you in determining optimal locations.

UNCHARTED TERRITORIES

Indian Motorcycle is expanding our dealer network to continue providing lasting experiences to our ever-growing family of riders. Key markets for opportunity are highlighted below - but not limited to these areas.

Map highlighting key states for Indian Dealership opportunities

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BECOME A DEALER

OPPORTUNITY AWAITS

FUEL YOUR FUTURE

FAQS

UNCHARTED TERRITORIES