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Los conductores de las motos Indian Motorcycle tipo Touring disfrutan un pintoresco manejo por el bosque.

MAKE THE MOST OUT OF STURGIS BIKE WEEK

Join us at the 85th annual Sturgis Motorcycle Rally, one of the best known motorcycle rallies in the world.  The annual pilgrimage to South Dakota takes over the entire town with epic rides, rockin' concerts, great foods, and hundreds of motorcycles.

Couple riding through forest on an Indian Pursuit motorcycle during Sturgis Bike Week.

TAKE A TEST RIDE

Stop by one of our event locations in Sturgis, Deadwood, or Spearfish to test ride our 2025 lineup, including the All-New PowerPlus Family! Check out the Schedule for event location addresses.

LIVE MUSIC

In collaboration with our partners Jack Daniels, we will have live music everyday within our Sturgis footprint! Come join the fun during the rally at 1111 Lazelle Street.

OWNERS EVENTS

Join us for our 3 exciting owner events in Sturgis this year! Check out the Schedule to see what's planned for each day.

HELPFUL STURGIS BIKE WEEK INFORMATION

Check out the FAQs and Schedule to find answers to common questions and see what's planned for each day.

2 Indian Motorcycles riding through desert during Sturgis Bike Week.

Sturgis Bike Week FAQs

Everything you need to know to get the most out of your Sturgis Motorcycle Rally experience.

Pair of Indian Motorcycles riding towards bridge during Sturgis Bike Week.

Sturgis Bike Week Schedule

View our daily schedule to help plan your trip.

HISTORY OF STURGIS

Indian Motorcycle has deep roots in Sturgis. The rally’s origins come from a group of Indian Motorcycle riders called the Jackpine Gypsies, who held the first event on August 14th, 1938.

EVENTOS PASADOS EN STURGIS

Vea de qué se trata Sturgis Bike Week con una mirada retrospectiva a los eventos pasados.