Sturgis Motorcycle Rally is an annual rally that takes place in Sturgis, South Dakota every August. More than 500,000 motorcycle enthusiasts from all over the country gather to enjoy scenic Black Hills riding, concerts, great food, and hundreds of motorcycle vendors.
August 7th-16th, 2026
Visit our event space on 3rd St and Lazelle St in downtown Sturgis or stop by the Indian Motorcycle Sturgis dealership at 2130 Main Street. We also have an additional demo location in Spearfish Canyon at 21046 US Hwy 14a.
Visit our event space on 3rd St and Lazelle St in downtown Sturgis or stop by the Indian Motorcycle Sturgis dealership at 2130 Main St to participate in owner events. See the Sturgis Bike Week Schedule to learn more.
All 2026 models will be available for demo rides, including the All-New Chief Vintage. Other models include the Scout, Chief, Sport Chief RT, Springfield, Chieftain, Pursuit and Roadmaster. Some models will include optional accessories.
Riders must be 18 years or older and have a valide drivers license with motorcycle endorsement. Helmets, pants, and closed-toed shoes are required.
