MAKE THE MOST OUT OF STURGIS BIKE WEEK
Join us at the 85th annual Sturgis Motorcycle Rally, one of the best known motorcycle rallies in the world. The annual pilgrimage to South Dakota takes over the entire town with epic rides, rockin' concerts, great foods, and hundreds of motorcycles.
TAKE A TEST RIDE
Stop by one of our event locations in Sturgis, Deadwood, or Spearfish to test ride our 2025 lineup, including the All-New PowerPlus Family! Check out the Schedule for event location addresses.
LIVE MUSIC
In collaboration with our partners Jack Daniels, we will have live music everyday within our Sturgis footprint! Come join the fun during the rally at 1111 Lazelle Street.
OWNERS EVENTS
Join us for exciting owner events in Sturgis this year! Check out the Schedule to see what's planned for each day.
HELPFUL STURGIS BIKE WEEK INFORMATION
Check out the FAQs and Schedule to find answers to common questions and see what's planned for each day.
Sturgis Bike Week FAQs
Everything you need to know to get the most out of your Sturgis Motorcycle Rally experience.
Sturgis Bike Week Schedule
View our daily schedule to help plan your trip.
HISTORY OF STURGIS
Indian Motorcycle has deep roots in Sturgis. The rally’s origins come from a group of Indian Motorcycle riders called the Jackpine Gypsies, who held the first event on August 14th, 1938.
PAST EVENTS AT STURGIS
See what Sturgis Bike Week is all about with a look back at past events.
