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Make The First Move


We’re proud to be America’s First Motorcycle Company. In 1901, two fearless trailblazing innovators — George M. Hendee and Oscar Hedstrom — founded America’s first motorcycle company: Indian Motorcycle. They started by taking a risk and going all-in on something entirely new and unheard of to most Americans — the motorcycle. Their passion lives today at the core of our brand with a simple yet powerful vision.

George M. Hendee, accomplished bicycle racer and manufacturer

Our Founders

We challenge ourselves every day to live up to the innovative spirit of our founders. Our mission fulfills their promise by pushing ourselves to be the driving force in creating what’s next for motorcycling.

Motorcycle manufacturer Oscar Hedstrom holding one of the firsts motorized bicycles

If you're on two wheels, you're with us. Period.

We’ve partnered with the team at DicE to bring you content all year long featuring real motorcycle riders who have done some amazing things and made their first move. Explore the 2023 issues of DicE Magazine as they are published and be sure to subscribe to our YouTube channel as we feature these First Movers alongside DicE.

Indian Motorcycle Riders

We believe the choices you make define you. It takes no effort to join the crowd. But it takes confidence to go your own way. Since 1901, we've been the choice of riders who make their own rules. We exist to create experiences that celebrate our legendary history, for riders who realize we're all a part of something bigger than ourselves. And are proud sharing that passion with other like-minded individualists.


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