The Indian Motorcycle team hosted a first-ever brunch and demo event exclusively for women riders in partnership with Indian Motorcycle of Daytona Beach. The goal of the event was to provide an exclusive space to experience the Indian Motorcycle brand, connect with other women riders and staff, and experience our full range of Indian Motorcycle models and riding gear. More than 20 women participated, some of whom had never ridden an Indian Motorcycle before. Attendees included members of the Medicine Wheel Ride motorcycle club, Indian Motorcycle ambassador Ana Simmons as well as media representatives from Biker Belles and Women Riders Now. It’s important to know that women are interested and highly engaged with the full Indian Motorcycle brand. “The feedback from the group was extremely positive,” said Mallory Apperson, customer growth manager for Indian Motorcycle.