Skip to content Skip to navigation Skip to footer
Indian Motorcycle - Military - Honoring Heroes Background Image
Indian Motorcycle - Military - Honoring Heroes Logotype Image

We Stand For Those Who Serve

There’s no higher standard than to serve your country.

We’re honored to give back to those who give so much.

Honoring Heroes

With our Honoring Heroes program, we chose to honor a real Indian Motorcycle owner who has sacrificed for their country and their community. We partnered with Black Rifle Coffee Company® and Carey Hart to surprise, honor, and thank our incredible rider with a new Indian Motorcycle complete with authentic Indian Motorcycle accessories and new clothing and gifts.

Honoring Heroes Collection

We're excited to introduce The Honoring Heroes Clothing Collection, which provides a way to fund programs that directly benefit our veterans. 100% of the proceeds from every T-shirt, hat, and sweatshirt we sell from this military-themed collection will go to Veterans Charity Ride to Sturgis. Meet a few of our Veterans Charity riders and explore the collection below.

Indian Motorcycle - Military - Veterans Charity Ride Image

Veterans Charity Ride to Sturgis

Help veterans ride together to the world’s largest motorcycle rally in Sturgis, SD.

Indian Motorcycle - Military - Good Ride Salutes Background Image

Indian Motorcycle and motocross icon Carey Hart partner to honor our active soldiers.


In the first-of-its-kind Armed Forces Day celebration, Hart’s military charity ride, the “Good Ride,” started out by traveling overseas to U.S. Army Garrison Stuttgart to host a poker run for active troops on the base.

A Salute to Those Who Serve

Receive a special incentive if you are a hero. Special offers for Military, Police, and Fire.

Honoring Heroes

$500 in Accessories & Apparel with the purchase of any new, unregistered 2021 or 2022 Indian Motorcycle.


Valid for all active, reserve, National Guard, and retired military personnel plus active and retired police and firefighter personnel, including volunteer and Border Patrol, and all registered and/or licensed Physicians, Physician Assistants, Nurse Practitioners, RNs and LPNS. Available until September 30, 2022.