We Stand For Those Who Serve
There’s no higher standard than to serve your country.
We’re honored to give back to those who give so much.
Honoring Heroes
With our Honoring Heroes program, we chose to honor a real Indian Motorcycle owner who has sacrificed for their country and their community. We partnered with Black Rifle Coffee Company® and Carey Hart to surprise, honor, and thank our incredible rider with a new Indian Motorcycle complete with authentic Indian Motorcycle accessories and new clothing and gifts.
Honoring Heroes Collection
After a great response last year, we're excited to bring back The Honoring Heroes Collection, which provides an opportunity to fund programs that directly benefit our service members. This year, we are introducing 13 new styles for both men and women. Additionally, 100% of the profits from this collection will go directly towards Jack Daniels® ASYMCA Operation Ride Home - a program designed to help junior-enlisted service members travel home for the holidays. Learn more about ASYMCA.
With our Honoring Heroes program, we wanted to highlight a few of our team members at Indian Motorcycle who have served our country. Learn more about our heroes and explore the collection below.
*100% of profits from all Honoring Heroes Collection wholesale transactions through Indian Motorcycle dealerships and online purchases through http://indianmotorcycle.com from October 26, 2022 through November 30, 2022 will be donated to Jack Daniels® ASYMCA Operation Ride Home up to $100,000 USD in total donation.
ELLEN MCCARTHY, LIEUTENANT COLONEL, US MARINE CORPS
Ellen initially joined the US Naval Reserves in 1984 and became a Russian linguist before being commissioned in the USMC in 1987. During her 23 years in the service, she served two tours in Iraq as an intelligence officer and an attorney. Ellen joined our team in 2018 because of her passion for innovation. Today, Ellen works in the Legal Department focused on Government Affairs. Ellen is wearing Stencil Block Icon T-Shirt.
STEVE NEEDLES, MN/SD NATIONAL GUARD, ARMY RESERVES
Steve enlisted in the South Dakota National Guard in 1981. Over his next 17 years of service, Steve held roles as a Combat Medic and later ran a Battalion Aid Station. He joined our team in 2017 to fulfill his dream of working in the motorsports industry. Today, he works on our Information Security team and rides a 2019 FTR. Steve is wearing the Long Sleeve Stencil Block Icon Henley.
NICK ETZEL, SERGEANT, US ARMY
Nick enlisted in the United States Army in 2014. Over the next six years, he served in the Minnesota Army National Guard and Army Infantry. After retiring on Honorable Discharge in 2020, Nick wanted to join a company that shared his passion for the outdoors. Today, Nick works on Parts, Garments, and Accessories. Nick is wearing the Stencil Block Icon Hoodie.
DALLAS THOMPSON, IOWA NATIONAL GUARD
Dallas joined the Iowa National Guard in November of 2011. She spent most of her 8 years in the Guard as an 88M Motor Transport Operator. Today, Dallas is a materials handler for Indian Motorcycle in Spirit Lake, IA. Dallas is wearing the Camo Lined 3/4 Sleeve T-Shirt.
A Salute to Those Who Serve
Receive a special incentive if you are a hero. Special offers for Military, Police, and Fire.
Honoring Heroes
$200 in accessories and apparel, an additional 1-year Limited Warranty, and 1-year IMR Elite Status with the purchase of a new, unregistered 2023, 2024, or 2025 Indian Motorcycle.
Valid for all active, reserve, National Guard, and retired military personnel plus active and retired police and firefighter personnel, including volunteer and Border Patrol. See Special Offers for details.
Veterans Charity Ride to Sturgis
Help veterans ride together to the world’s largest motorcycle rally in Sturgis, SD.