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We Stand For Those Who Serve

There’s no higher standard than to serve your country.

We’re honored to give back to those who give so much.

Honoring Heroes

With our Honoring Heroes program, we chose to honor a real Indian Motorcycle owner who has sacrificed for their country and their community. We partnered with Black Rifle Coffee Company® and Carey Hart to surprise, honor, and thank our incredible rider with a new Indian Motorcycle complete with authentic Indian Motorcycle accessories and new clothing and gifts.

Honoring Heroes Collection

We're excited to introduce The Honoring Heroes Clothing Collection, which provides a way to fund programs that directly benefit our veterans. 100% of the proceeds from every T-shirt, hat, and sweatshirt we sell from this military-themed collection will go to Veterans Charity Ride to Sturgis. Meet a few of our Veterans Charity riders and explore the collection below.

Richard Neider

RICHARD “RICHIE TWO CHAIRS” NEIDER, II, SERGEANT, US ARMY

​Richard Neider, II is a United States Army veteran who first joined the Veterans Charity ride in 2017. Even though he was medically and honorably discharged in 2007, he still thinks of himself as a soldier. Richie is wearing the Khaki Camo Hoodie and the Khaki Icon Beanie.

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Katie Harrington

KATIE HARRINGTON, CW3, US ARMY

Katie is reaching her 20th year of service, having served in the United States Air Force, the United States Army, and the United States National Guard. Katie has been actively involved with the Veterans Charity ride since 2018. Katie is wearing the Khaki Contrast-Sleeve T-Shirt.

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Justin McCarty

JUSTIN “WARDOG” MCCARTY, SENIOR AIRMAN, US AIR FORCE

Justin “Wardog” McCarty is a United States Air Force veteran and has become a vital and active member of the Veterans Charity Ride family since joining Veterans Charity Ride to Sturgis in 2016. Justin is wearing the Khaki Icon Long-Sleeve T-Shirt.

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Ian Freeman

IAN FREEMAN, SERGEANT FIRST CLASS, US ARMY (RET)

Ian Freeman is a US Army Veteran who served in Iraq. A Purple Heart recipient from injuries sustained by IED explosions. He serves the veteran community through his work with Combat Veterans Motorcycle Association, The Military Order of the Purple Heart and volunteers with the Veterans Charity Ride. Ian is wearing the Khaki Contrast-Sleeve T-Shirt and Khaki Camo Snapback Cap.

Explore the Full Collection
Richard Neider
Katie Harrington
Justin McCarty
Ian Freeman
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Veterans Charity Ride to Sturgis

Help veterans ride together to the world’s largest motorcycle rally in Sturgis, SD.

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Indian Motorcycle and motocross icon Carey Hart partner to honor our active soldiers.

 

In the first-of-its-kind Armed Forces Day celebration, Hart’s military charity ride, the “Good Ride,” started out by traveling overseas to U.S. Army Garrison Stuttgart to host a poker run for active troops on the base.

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A Salute to Those Who Serve

Receive a special incentive if you are a hero. Special offers for Military, Police, and Fire.

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Honoring Heroes

$500 in Accessories & Apparel with the purchase of any 2020, 2021 or 2022 Indian Motorcycle. 

 

Valid for all active, reserve, National Guard, and retired military personnel plus active and retired police and firefighter personnel, including volunteer and Border Patrol, and all registered and/or licensed Physicians, Physician Assistants, Nurse Practitioners, RNs and LPNS. Available until September 30, 2021.