Cultural Capacity Building

It was important to us to implement cultural capacity building for long-term sustainability building these efforts into our team’s DNA. Our goal is to foster awareness and understanding of how to build authentic and meaningful connections with Native Americans across the country and consideration of Native perspectives in our product design, marketing and business practices. This started with a series of Indigenous-led training sessions for cross-functional team members who all play a role in the Indian Motorcycle brand. We are working with our partners to understand the best way to support our Native American employees and welcome top talent to our brand team.