After a successful road racing career on the AMA Superbike circuit from ’94 to ’02, Roland Sands served as Director of R&D and Design at Performance Machine. In 2005, Sands building career took flight with his appearance on Discovery Channel’s popular Biker Build-Off series. His racing-inspired V-twin, “Glory Stomper,” set the stage for his signature performance-inspired aesthetic. Sands’ ability to smoothly integrate seemingly divergent design elements from road-racing, flat track, café racing and classic American V-twin choppers, spurred an entire movement custom motorcycle design that continues today. In 2009, Sands launched Roland Sands Design (RSD), a brand devoted to aftermarket parts and accessories, along with one of the most successful riding apparel lines in the industry.